Evergreen is proactively planning to increase the amount of cargo (tonnage) it carries between Asia and two key regions: Latin America and the Middle East. This is part of a forward-looking strategy over a five-year horizon, likely driven by slowing import growth from the U.S., pushing Evergreen to seek regions with higher growth potential.
By expanding services in Latin America and the Middle East, Evergreen aims to:
- Capture rising demand in Latin America for Asian goods and vice versa.
- Improve and possibly introduce more direct routes or more frequent sailings to / from ports in those regions.
- Enhance competitiveness and customer service in these routes, by investing in capacity (ships, terminals) and likely operational efficiencies.
Evergreen Marine will focus on expanding service to Latin America and the Middle East over the next five years, marking a strategic pivot as global container growth shifts away from the US toward secondary ocean trades.
According to Wilson Chen, head of Evergreen’s project division, the Taiwan-based carrier plans to:
1. Increase vessel deployment on the Asia–Latin America trade.
2. Introduce 12,000-TEU vessels on the Asia–West Coast of South America routes, significantly enhancing capacity.
3. Add new services between Europe and Mexico and expand sailings from Asia to the Caribbean.
Chen explained that these service enhancements are being made possible through Evergreen’s ongoing fleet renewal and expansion program, which will supply the additional tonnage needed to support growth in these emerging trade corridors.
The strategy reflects Evergreen’s recognition of slowing import demand growth in the United States and the parallel rise of new opportunities in Latin America, the Middle East, and adjacent trades. By redeploying capacity and introducing larger ships, Evergreen aims to strengthen its competitive position and capture market share in these fast-growing regions.
Source: Journal of Commerce
By expanding services in Latin America and the Middle East, Evergreen aims to:
- Capture rising demand in Latin America for Asian goods and vice versa.
- Improve and possibly introduce more direct routes or more frequent sailings to / from ports in those regions.
- Enhance competitiveness and customer service in these routes, by investing in capacity (ships, terminals) and likely operational efficiencies.
Evergreen Marine will focus on expanding service to Latin America and the Middle East over the next five years, marking a strategic pivot as global container growth shifts away from the US toward secondary ocean trades.
According to Wilson Chen, head of Evergreen’s project division, the Taiwan-based carrier plans to:
1. Increase vessel deployment on the Asia–Latin America trade.
2. Introduce 12,000-TEU vessels on the Asia–West Coast of South America routes, significantly enhancing capacity.
3. Add new services between Europe and Mexico and expand sailings from Asia to the Caribbean.
Chen explained that these service enhancements are being made possible through Evergreen’s ongoing fleet renewal and expansion program, which will supply the additional tonnage needed to support growth in these emerging trade corridors.
The strategy reflects Evergreen’s recognition of slowing import demand growth in the United States and the parallel rise of new opportunities in Latin America, the Middle East, and adjacent trades. By redeploying capacity and introducing larger ships, Evergreen aims to strengthen its competitive position and capture market share in these fast-growing regions.
Source: Journal of Commerce